7/30/13 update: WE ARE FUNDED and no longer on Indiegogo. But you may still contribute on this site.
We’re days away from the deadline for our post-production fundraising drive on Indiegogo–and by last week, we were worried.
But now two guardian angels stepped in with back-to-back $5,000 contributions–and we can finish the film you helped us get started.
Meet Alma Greer and Allo Greer, our new co-producers. They are mother-daughter book lovers from Detroit. As the opening credits roll, after Dark Dream Productions and This Little Light Productions, a card will read In Association With…and the company names of their choice. We are so thrilled to have them aboard!
It feels almost as if we conjured the Greer ladies. Here’s why:
Last Friday, our Indiegogo total sat stubbornly below $2,500 and we needed to raise $10,000 more. Our campaign had started strong, but slowed. (We’re told that July is not a good month for fundraising.) And we had raised our production budget to shoot the film ($15,000) through Facebook and social media–before we began our post-production campaign on Indiegogo. Maybe our friends, readers and family had given us all they could. It was already a miracle we had come so far.
But we knew potential contributors would be discouraged by the gap to our goal. Had we reached the end of the line?
At noon Friday, July 12, the producers had a conference call–director Luchina Fisher, screenwriters Steven Barnes and Tananarive Due, and producer Zainab Ali. We needed a strategy. Oscar-winning screenwriter Geoffrey Fletcher, visiting Spelman College last fall, told students: “You have to have a Plan B and Plan C to make Plan A jealous.” It was time to come up with a Plan B.
The result felt like a prayer meeting. Steve, a life coach as well as a writer, walked us through a four-step process that was like The Secret on steroids. Instead of feeling fear, we chose to feel gratitude. We had plans to submit the film to Sundance, but we decided to create our own schedule. We could compose our own music. (Tananarive plays piano and keyboard.) We would have a rougher version to exhibit and “clean it up” when more funds were available. The list went on. We would do the best with what we had. We were blessed to have received so much already. By the end of the call, we felt re-energized and excited. Empowered. “Amen!”
Twenty minutes after we hung up, Allo Greer contributed $5,000 to Indiegogo. We were stunned.
Two days later, her 80-year-old mother, Alma Greer, donated another $5,000 to match her daughter’s contribution. Suddenly, we had the $10,000 we needed. We were speechless. We still are.
Why doesn’t the total show up on Indiegogo? Because for a very large contribution–so we have learned–Indiegogo has a rigid verification procedure. The first $5,000 was temporarily withheld from our account. Monday, the hold still was not resolved. Tuesday, Allo Greer decided to contribute to Danger Word through PayPal instead. Thursday, her mother followed suit.
So the fundraising total you see to the right is our actual total. The total on our Indiegogo page is only a fraction of that. Thanks to you and Alma and Allo Greer, we have come so far!
And you still have a chance to be a part of this community-funded film! We have more than a week left on our Indiegogo campaign. We’re still asking you to spread the dangerword.com link so we can climb as high as possible. We have 50 Indiegogo backers and counting! For a $25 contribution, backers receive a pdf of the screenplay. (Though if you want to contribute $5,000, you might want to visit our CONTRIBUTE page through PayPayl instead. Just saying.)
Some Indiegogo visitors will see our low total and believe our post-production campaign is failing. Or that we won’t be able to finish the film. Not true at all!
We will finish Danger Word. Every dollar we raise now will be used for marketing and publicity, film festival fees and to establish production offices for a feature film version of the novel Devil’s Wake, where Kendra’s story first appeared.
We already have invitations to the Charlotte Black Film Festival and Atlanta’s BronzeLens Film festival. Next stop…Sundance?
We are moved and grateful beyond words. Thanks to all of you–and our new co-producers, Alma and Allo Greer–for helping us make a beautiful film together.
Also check out Tananarive Due’s recent post in The Grio about why we decided to make Danger Word ourselves: “Great pitch! But do the characters have to be black?”